The reflection of aluminum bleachers wrapping around a well-groomed field is a thing of beauty.

Looking out over your own venue likely gives you a similar sense of satisfaction, with freshly maintained grounds and bleachers all ready for the next round of rowdy fans.

But even though they're full on game days, the field and bleachers tend to see little action in between.

Oh, there are the normal practices on the field, perhaps even a few people using the field and track for their own fitness goals, and that one guy that practices his golf chipping on a regular basis.

But it's easy to see that these bleachers are not living up to their potential, now are they?

Game days are by far the busiest, and generate a nice profit. But are you truly maximizing revenue on those days?

What about putting this venue, and all it has to offer, to use for other opportunities?

Aluminum bleachers can generate revenue on non-game days

Your aluminum bleachers are highly visible during games and on non-game days, can still be seen by many. Why not use them to attract extra income?

The bleacher structure is a tall and appealing blank canvas waiting for you to use creative means to make them revenue generating.

All that open space on and around the bleachers, as well as other nearby structures, are ideal for the display of banners, advertisements, and other notices for upcoming games and events.

By using sponsored or promotional signage in a variety of ways, your aluminum bleachers, and other structures can earn monthly, quarterly or even annual revenue.

Some options include:

• Banners or windscreens underneath the front handrails, facing the field and opposite side bleachers. The windscreens will serve a valuable purpose, while sponsors get their name in front of the crowd.
• Sponsored signage on the back of the bleachers, should they face the parking area, roads or highways, or any other high visibility area. Think of the large back area of aluminum bleachers to be like a billboard, allowing local advertisers to reach every visitor to the venue.
• Custom vinly bleacher seat covers can be filled with sponsor names and put on every seat, or premium seats.
• If your concession stand is freestanding, the opportunity is there for signage on the stand itself, perhaps from the vendors of the delicious food that is being prepared and served from inside that stand.
• Sell advertising or coupon-related wording on the back of the tickets, so every individual coming into that venue receives a hand-delivered coupon to the sponsor's place of business.
• Allow sponsorship of benches, aluminum bleacher sections, or the scoreboard to memorialize important people or families in the venue's history, or to simply highlight local charities, businesses, or organizations.

Advertisements, company logos with contact information and available sales, or even notices for upcoming games and events at your venue can all be transmitted by use of sponsored signage on and around your bleacher structures.

Fill open dates by hosting more events with bleachers

And speaking of events at your venue, it's worth your time and energy to start thinking out of the box, meaning beyond your school's sports schedule. Bring more people into your stadium or venue by hosting or promoting alternate local events or coming up with a few of your own.

• Camps and clinics. While there is a lull in between sports seasons and scheduled games or practices, schools can host sports-related camps and clinics, ranging from team tryouts, skills training, and enhancement to other events like kickball tournaments. Community competitive events like the familiar Punt, Pass and Kick football challenge or even a mini Olympics are great choices to host on your fields.
• Outdoor classes. Exercise, yoga or the popular mini-boot camp instructors like to use outdoor community venues to get the most out of their classes. Likewise, teachers can mix it up and keep the students' interest by occasionally moving their classes outside, weather permitting. And just being outside has been shown to lead to better health, and help mood and overall mental balance, perhaps leading to a better learning atmosphere for the students.
• Outdoor concerts. There may not be a better way to enjoy a concert than sitting in those aluminum bleachers in a beautiful outdoor setting, listening to great music with like-minded people. Whether it's under a beautiful blue, sunny sky or under the stars, your venue will provide the perfect place. Venues with bleachers can also offer outdoor concerts to raise additional funds
• Schedule a speaker to come in for the community. Using your venue for the occasion, the aluminum bleachers will be an excellent place for people to get a chance to see and hear their favorite speaker in a casual atmosphere. Better yet, make it a series, and have speakers cover various topics over a regular schedule.
• Charity events. From outdoor auctions to the fundraising capabilities of sports fantasy camps, allowing the armchair quarterbacks and couch jockeys to get out and spend a little time with their favorite sports heroes, your field would be the Field Of Dreams for the special event. Fantasy camps are held for almost every major sport, allowing the spectator to become the player, creating memories and having fun while at your venue. Outdoor auctions would make use of an organized crowd in the bleachers for bidding purposes.
• Community flea markets/garage sales. They are one of the hottest things going and have been for a long time. Imagine your venue filled with tent after tent of personal treasures, all looking for new owners. These events typically draw large crowds from all over, not just the immediate area.
• Community days and gatherings. Offer community organizations and businesses the opportunity to set up informational booths, while offering food and drinks from local restaurants and eateries. Add in activities for the families to participate in together, and you've got yourself a community event bringing families, friends, and businesses together at your place. You're helping build stronger relationships and bonds that will also benefit your school or venue.
• Arts and craft festival. Include demonstrations from local and regional artists and creative folks, allowing them to sell their wares to all the visitors while showing off their talents and skills. Make it an annual festival that the community looks forward to.
• Grab the attention of the newest gamers, hosting such trendy events like drone racing, or radio controlled car and plane racing or stunt courses. These participants will create a buzz, literally, bringing people in just to see what the heck is happening on your field. Races, obstacle courses, and precision movements can all judged at this new type of competition.
• Host Community Get Out days, with organized, yet informal activities for all ages. Things like whiffle ball or kickball tournaments, basic kite flying, or perhaps the biggest water balloon fight in the area. Encourage teams to get together and register for the events they're interested in, for a small fee. It would be an old school field day event while encouraging everyone to spend more time outside.
• Specialized Events. Easter egg hunts, dog, and cat adoption events can be held on your field while making the community a better and safer place. (Just be sure the field is kept clean!) Call all amateur Pitmasters to join in a Barbecue competition at your venue. Bleachers and benches would be the perfect spot to stop in and have a variety of barbecue for lunch or dinner, or both. Make a day of it, walking around and meeting the teams while being able to sit in the aluminum bleachers and watch the techniques of the champion grillers.

The list of events and revenue-generating ideas are endless. Whatever is hot and trending in your community right now can be turned into a hosted event or informational gathering.

Feature a speaker from that industry to draw people into your venue, using your aluminum bleachers as the gathering point, those same bleachers that will now be displaying the coming events and local sponsors for your in-demand venue.

Note: The Park and Facilities Catalog has a full range of aluminum bleachers for sale, ranging from 3-year to grandstand. Call our expert staff for assistance on the right aluminum bleachers for your venue.