Ford recognizes the growth of bike commuting and invests in GoBike progra
You would never expect a major automobile manufacturer to invest in bicycles, but that's exactly what Ford announced last month as they jump on the bandwagon for cities to offer more bicycles, more bike lanes and more bike parking racks as an alternative means of transportation.
Their investment in buying Chariot, a crowd-sourced shuttle service, and establishing Motivate, an urban bike sharing program, confused some investors and customers. But the investments are a timely decision that actually go hand-in-hand.
Part of Ford's future growth plan includes the subsidiary Ford Smart Mobility LLC, which is focused on investing in personal mobility beyond the traditional vehicle. The company can see the writing on the wall when it comes to bicycling as an alternative means of transportation and the increase in how cities are upgrading their bike lanes and bicycle parking racks.,
That's why they invested in Chariot, a
